Below is an introduction to mass media, with a discussion on the production and distribution of content on the internet.

In the present day, online platforms have made it considerably simpler for everyone to produce and distribute content. Previously, creating content for a wide audience involved access to a collection of crucial resources and funding. Presently, with making use of smartphones and common digital innovations, digital media content examples including short form videos, website posts and podcasts can be quickly made with simply a couple of fundamental gadgets, in addition to reaching a massive audience, very quickly. This has opened the door for more diverse voices, especially those who were formerly ignored by website mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media sites, meaning that social media has developed a place for underrepresented neighborhoods to share their narratives.

In the online media landscape, what we see on the internet is mainly elected by algorithms which are formed by our online habits. Each social media channel uses its own automated system to put forward new content and advise product that will attract the user. The types of media content examples that will be revealed to a user is developed to keep people engaged. The algorithms are created to keep individuals stimulated by recommending and promoting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that people are exposed to, developing more partition and bias amongst users around social concerns. Those who are associated with media creation, like the founder of the fund that has stakes in Sky, for example, would acknowledge the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced content in the media landscape.

The increase of online content has entirely changed what is meant by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media model. Typically, a small group of professionals, such as newspaper writers or journalists, who would develop content for large audiences who primarily just consumed it. Nevertheless, today, with the help of the internet, the face of media has seen significant change, making the usage and ease of access of media far more accessible and interactive. With access to popular social media platforms, new media examples are revealing that people can create and share their own content, just as easily as they can absorb it. Social media has allowed anyone to add to public conversations, instead of simply the significant media firms consequently as a result, mass media is no longer controlled by a couple of big voices. Instead, it is spread out across millions of user narratives around the world.